Wow! $227 per sec!
So the race for the Vekhovna Rada is on. We can expect, noise, hoopla and commercials, commercials, commercials. Once upon a time, say back in 1994, when independent Ukraine's first elections to the Parliament were held, nothing, except for a few clever public service announcements aired on Ukrainian television.
Now, we'll hopefully be entertained, or more likely, annoyed by a deluge of political advertising. And how much will it cost the Parties to get their messages out to the hapless voters, you ask? According to forUm here's the breakdown:
1+1 Channel - $227 per sec
M1 (music channel) - $92
Inter Channel - $90.2
Novy Channel - $34
UT-1 - $20.8
The 5th Channel – $21
NTN - $14.5 (VAT is not included)
ICTV - $14
STB - $13.8
TRK Ukraina - $13
TET - $10 (taxes are not included)
OTV - $8.4
TRK Era - $7.2 (taxes are not included)
Tonis Channel - $7 (taxes are not included)
posted by window at 4:17 PM
17 Comments:
Time to adversize on Ukrainian TV. It's really a bargin. FYI:At $2.4 million per 30-second spot, Fox is charging its advertisers the equivalent of $80,000 per second of airtime on Super Sunday, the most expensive commercial inventory ever sold.
That's according to Broadcasting and Cable and regards 2005 SuperBowl.
What you could do in Ukraine with the cost of airing one 30 second Super Bowl commercial! Produce a movie or two, a tv series or two...
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